Gartner Research

Toolkit: Assess the Quality of CRM Data in Your Data Intelligence Solution for Sales

Published: 10 July 2019

ID: G00406335

Analyst(s): Ankush Jain , Melody Chien , Adnan Zijadic


Most vendors claim to have the best quality data or “highest quality leads,” which is highly subjective. Application leaders supporting sales technologies should use this Toolkit as a method to quantify up to seven objective indicators to determine the third-party’s data quality.

Table Of Contents

When to Use

  • Objective Measurements

Downloadable Attachments

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