Gartner Research

Best Social Video Marketing Practices to Maximize Consumer Connection

Published: 10 July 2019

ID: G00433882

Analyst(s): Christian Ruzich

Summary

Today’s social media power users face a barrage of marketing messages every day. To ensure yours resonate fully with your target consumer, use the medium these consumers connect with the most: video.

Table Of Contents

Overview

  • Key Challenges
  • Recommendations

Introduction

  • Why Video Is Poised to Rule the Social Marketing Roost

Analysis

  • Increase Emotional Brand Resonance by Aligning Social Content Strategy With Video-Focused Social Media Power Users’ Key Differentiating Values
    • Recommendation
  • Prioritize Real-Time Dispatches and Foreground Product Utility to Maximize Social Video Marketing Impact
    • Live and Let Livestream
    • Recommendation
  • The Promise of the Real
    • Recommendation
  • Put the Product to the Test
    • Recommendation

Recommended by the Author

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.