Gartner Research

Best Social Video Marketing Practices to Maximize Consumer Connection

Published: 10 July 2019

ID: G00433882

Analyst(s): Christian Ruzich


Today’s social media power users face a barrage of marketing messages every day. To ensure yours resonate fully with your target consumer, use the medium these consumers connect with the most: video.

Table Of Contents


  • Key Challenges
  • Recommendations


  • Why Video Is Poised to Rule the Social Marketing Roost


  • Increase Emotional Brand Resonance by Aligning Social Content Strategy With Video-Focused Social Media Power Users’ Key Differentiating Values
    • Recommendation
  • Prioritize Real-Time Dispatches and Foreground Product Utility to Maximize Social Video Marketing Impact
    • Live and Let Livestream
    • Recommendation
  • The Promise of the Real
    • Recommendation
  • Put the Product to the Test
    • Recommendation

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