Gartner Research

Public Opinion Will Be Critical to Successful Autonomous Vehicle Adoption

Published: 10 July 2019

ID: G00404332

Analyst(s): Gaurav Gupta


Successful adoption of autonomous vehicles will depend on generating widespread consumer acceptance, in addition to overcoming technological and infrastructural barriers. Autonomous vehicle product managers must develop and execute their plans now for influencing public opinion to drive demand.

Table Of Contents


  • Limited Initial Deployment Could Ease Fears
  • Educate Consumers on How Technological Advances Have Made AVs Safer
  • Lobby to Establish Standards for AV Technology and Testing

Gartner Recommended Reading

©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.