Gartner Research

Competitive Landscape: Head-Mounted Displays for Augmented Reality and Virtual Reality

Published: 11 July 2019

ID: G00384311

Analyst(s): Tuong Nguyen


Head-mounted displays transform the computing experience by presenting digital assets as interactive, physical objects. Technology and service providers must design devices that provide great experiences and tie into consumer and business IT ecosystems.

Table Of Contents


  • Immersive Technology Shows Promise in a Burgeoning, Diverse and Hypercompetitive Market
  • Competitive Situation and Trends
    • Fully Immersive, Facemask-Style HMDs
    • Partially Immersive HMDs
    • Market Battle for Consumer and Enterprise Users
  • Competitive Profiles
    • Google
    • Facebook
    • HTC
    • Magic Leap
    • Microsoft
    • RealWear
    • Varjo
    • Vuzix
  • References and Methodology

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.