Gartner Research

Product Managers Must Have a Razor Sharp Focus on Target Markets to Build a Successful IoT Product Strategy

Published: 12 July 2019

ID: G00389275

Analyst(s): Peter Havart-Simkin , Alfonso Velosa


IoT continues to expand and fragment into multiple markets and verticals with diverse solution and technology requirements. Product managers must understand the differences and then focus to successfully create an IoT product strategy to succeed and win in chosen addressable IoT markets.

Table Of Contents


  • Product and Technology Alignment
  • The Go-to-Market Impact on IoT Product Portfolio Strategy and Planning
    • Choosing, Confirming and Creating the Plan
    • Routes, Recipients and Resumes
    • Iterations From Interactions

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