Gartner Research

General Manager Insight: Engaging With Your CFO With a Customer-Centric Portfolio Vision and Leading Indicators to Drive Performance

Published: 12 July 2019

ID: G00402656

Analyst(s): Max Azaham


To achieve portfolio success, technology general managers must align stakeholders to a customer-centric portfolio vision. Successful alignment with CFOs requires an approach that connects this vision to the achievement of corporate objectives and financial results.

Table Of Contents
  • Key Challenges



  • Convey a Customer-Centric Vision of Performance
    • Key Performance Indicators
    • Qualitative Assessment
  • Predict Business Outcomes Using Data Science and Probabilistic Models
  • Use Predicted Business Outcomes to Project Financial Performance
    • KPI-Based Forecasting
    • Planning at Market Speed

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