Gartner Research

Market Insight: Selling Emerging Technology to Insurance Buyers in 2019

Published: 15 July 2019

ID: G00392304

Analyst(s): Rajesh Narayan , James Ingham


P&C and life insurers are investing in a diverse range of emerging technologies in 2019, requiring decisions from multiple buyer stakeholders. Tech CEOs must utilize revenue-based KPIs that are tailored to the strategic focus of their buyers to compete with recognized or preapproved vendors.

Table Of Contents


  • Emerging Technology Adoption
  • Technology Buying

Background and Context

The Impact


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