Gartner Research

Designing Conversational Experiences for Chatbots and Virtual Assistants

Published: 16 July 2019

ID: G00432856

Analyst(s): Magnus Revang


Enterprises are rapidly adopting conversational platforms to build chatbots and virtual assistants. Application leaders need to look beyond the technology to the implementation and design of dialogue to achieve success and sustainability.

Table Of Contents
  • Key Challenges



  • Establish a Distinctive Writing Style for Each Supported Cultural Segment
  • Expend Most Effort on the Four Technology-Agnostic Workstreams
  • Design Defensively and Challenge Design Heuristics Borne of Operator Interfaces

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