Gartner Research

To Build a Better Website, Incorporate User Research and Testing Into Your Redesign Process

Published: 16 July 2019

ID: G00407500

Analyst(s): Jane-Anne Mennella

Summary

Website redesigns are resource-intensive projects focused on improving a site’s experience and marketing power. Yet, marketing leaders undermine or dilute their sites by omitting essential processes. Building an effective site requires incorporating user research throughout your development cycle.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Research and Analyze: Identify Your Site’s Current Weaknesses and Strengths
  • Research, Design and Test, and Then Develop and Test: Reduce Wasted Budget and Time, and Increase Relevance and Accuracy
  • Launch and Optimize: Proactively Change and Grow With Your Customers

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