Gartner Research

Drive Adoption of Scalable Sales Models to Maximize Portfolio Growth Rates

Published: 16 July 2019

ID: G00414648

Analyst(s): Michele Buckley


Sales models impact portfolio growth rates. Technology general managers should encourage the adoption of scalable sales models that have demonstrated success in delivering 46% to 53% growth in private software companies.

Table Of Contents


  • Traditional Sales and Marketing Models Are Losing Effectiveness
    • New Buyer Behavior Trends Are Impacting Sales Effectiveness
  • Three Sales Models Offer Scalable Growth
    • Scaling Up
    • Scaling Across
    • Scaling Out
  • Summary

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