Gartner Research

Top 10 Strategic Technology Trends for Manufacturing Industries: Product Personalization

Published: 17 July 2019

ID: G00385260

Analyst(s): Michelle Duerst


Manufacturers investing in digitalization can increase profitability by augmenting automation to personalize products. CIOs can use their digital platforms to scale mass customization and empower customers with the ability to personalize products through self-service configuration.

Table Of Contents


  • Why Personalization Is a Top 10 Trend
    • Where Personalization Fits in the Top 10
  • Product Personalization in Automotive Manufacturing
  • Product Personalization’s Potential Impact on Consumer Goods
  • Actions
  • Appendix: The Other Top Strategic Technology Trends for Manufacturing Industries

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