Gartner Research

Critical Steps for Product Managers: Innovate Product Management Approaches

Published: 17 July 2019

ID: G00401634

Analyst(s): Roger Toennis


Continuous innovation in product management approaches — across the entire product life cycle — is characteristic of the most successful product organizations. Product managers must take three critical steps to identify and implement innovations that lead to improved product management outcomes.

Table Of Contents
  • Key Challenges



  • Step 1: Identify Product Management Approach Innovations Using Product Team Operations, Customer Satisfaction and Product Revenue Metrics
  • Step 2: Beta-Test Product Management Approach Innovations With a Single Product Team Before Rolling Them Out to All Product Teams
  • Step 3: Form a Product Management Approach Innovation Team to Drive Continuous Improvements in Product Organization Performance Metrics

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