Gartner Research

Track Social Media Activities — An Essential Part of Competitive Intelligence

Published: 17 July 2019

ID: G00375108

Analyst(s): John Santoro , Scot Kim


In today’s dynamic and competitive market, a product’s online awareness is becoming a differentiator. Product managers must track their competitors’ online activities and online news postings as a part of their competitive intelligence practice to better understand how to effectively compete.

Table Of Contents



  • Using Social Analytics Tools as an Integral Part of Competitive Intelligence
  • Best Practice on How to Quickly Utilize the Competitor’s Negative News

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