Gartner Research

Critical Steps for Tech Product Managers: Create the Product Strategy

Published: 17 July 2019

ID: G00390377

Analyst(s): Roberta Cozza , Eric Trenk


Product managers face increasing pressure to deliver differentiated products that can respond to dynamic markets and exploit new technologies. They must adopt comprehensive but simple iterative frameworks based on environment, and company and customer inputs to create a product strategy and roadmap.

Table Of Contents
  • Key Challenges



  • Step 1: Create a Comprehensive but Simple Product Strategy
  • Step 2: Create a Compelling Product Roadmap That Is Aligned With the Strategy
  • Step 3: Build Alignment and Commitment by Executing a Communication Plan Specific to the Needs of Different Stakeholders

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