Gartner Research

Video: Nokia — Creating a Circular Economy

Published: 18 July 2019

ID: G00441645

Analyst(s): Supply Chain Community Contributors


Implementing circular economy principles challenges most organizations’ linear approach to business. Nokia’s Don Olson provides an overview of how a circular economy has been implemented for new and existing product families. Don shows how end-of-life products can be used as an input into the next generation of products being offered. He also highlights how businesses can implement a circular economy by thinking about how they use fixed and variable costs. Don created a compelling case that shows that a circular economy is possible and can be beneficial to business.

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