Gartner Research

Digital Business Overview: Major Frameworks in One Report

Published: 18 July 2019

ID: G00405058

Analyst(s): Hung LeHong


Digital business has such scope that it can be hard to get the big picture of what needs to be tackled. This report offers a collection of Gartner frameworks to help functional leaders in the major areas of their digital journey — customers, strategy, people/culture, operating models and technology.

Table Of Contents


  • How to Use This Report
  • Customer
    • Start With the Customer/Citizen and Expand the Digital Journey From There
  • Strategy
    • Determine Your Digital Journey’s Scope and Ambition
    • Determine Which Business Models Styles to Pursue
    • Use Industry Visions to Project What Business Models Will Dominate Each Industry
    • Set a Roadmap for the Digital Journey
    • Develop KPIs to Make the Goals of the Digital Journey Tangible
  • People, Organization, Leadership and Culture
    • Determine What Actions to Take With Organization, Team and Employee Changes Throughout the Digital Journey
    • Lead the Change by Pursuing Different Leadership Tactics as the Digital Journey Progresses
    • Use Culture Hacks to Nudge and Jump-Start the Organization to Move Forward Throughout All Phases of Your Digital Journey
  • Operating Models
    • Determine and Design How the Enterprise Operating Model Will Evolve With Digital Business
    • Determine and Design How the Information and Technology Operating Model Will Evolve With Digital Business
  • Technology
    • Design a Digital Business Technology Platform
    • Evolve Your Technology Landscape in Steps to Build Out a Digital Technology Platform
    • Make Integration a Foundational Part of the Technology Evolution in Becoming a Digital Business
  • What Are Other Enterprises Doing?
    • Observing and Learning From Other Enterprises and Industry Trends Helps Guide Your Digital Journey
    • Assess Your Digital Business Maturity

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