Gartner Research

How Tech CEOs Can Successfully Introduce a Data Virtualization Product to the Market

Published: 19 July 2019

ID: G00389673

Analyst(s): Sharat Menon , Ehtisham Zaidi


Data virtualization has emerged as an increasingly valuable data integration style. To establish a footprint in this market, tech CEOs must build a product strategy that focuses on functionalities, use-case-based product marketing and product packaging that targets data and analytics leaders.

Table Of Contents
  • Key Challenges



  • Create the Building Blocks for a Functional Data Virtualization Product
  • Communicate the Value of Data Virtualization Through Business Needs or Benefits
  • Incorporate Processing Power and/or Connectivity Options in Your Model and Provide Subscription-Based Hybrid Deployment

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