Gartner Research

Effective Marketing Dashboards for Customer Success Metrics

Published: 19 July 2019

ID: G00388509

Analyst(s): Alastair Woolcock, Ray Pun

Summary

Without metrics, questions about the impact of marketing on customer success goals will remain unanswered. Product marketers should design dashboards that provide insights for evaluating and improving programs for customer adoption, advocacy and retention.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Design Dashboards That Include Business Metrics for Customer Success
  • Incorporate Marketing Metrics to Quantify Marketing Impact
  • Include Baselines to Enable Contextual Analysis
  • Summary

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