Gartner Research

Incorporate Usage Insights in SaaS Packaging Strategy to Maximize Effectiveness

Published: 22 July 2019

ID: G00378339

Analyst(s): Kristin Von Manowski


Cloud-based solution delivery can revolutionize product packaging with the ability to pivot faster into packages that promote value creation and growth. Product managers of SaaS products must leverage customer usage data in product packaging strategy to focus and maintain customer value alignment.

Table Of Contents
  • Key Challenges



  • Leverage Usage Insights to Reveal Viable Opportunities
    • How Usage Informs Product Packaging
  • Develop the Appropriate Product Packaging Strategy
    • Select the Approach
    • Remain Flexible
    • The Free Package?

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