Gartner Research

E-Commerce Strategies for FMCG Brands in the U.K.

Published: 23 July 2019

ID: G00436108

Analyst(s): L2 Consumer Packaged Goods Team


Despite the slow growth of online sales in the U.K.’s FMCG market, brands have invested in Amazon Advertising and promoted themselves on other traditional retailer platforms. Best-in-class brands continually monitor the dynamics within each category and shift their digital strategies accordingly.

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