Gartner Research

Market Share Analysis: Enterprise Email and Authoring, Worldwide, 2018

Published: 23 July 2019

ID: G00389264

Analyst(s): Neha Gupta , Craig Roth


The email and authoring software market grew 8.8% to $18.2 billion in 2018. Microsoft continues to drive revenue growth, although Google is slowly eating into market share. Product managers offering applications in adjacent markets should emphasize digital transformation over features and functions.

Table Of Contents
  • Key Market Findings
  • Vendor Performance Highlights

Market Share Data

Overall Market Segment Performance Analysis

  • The Top Two Competitors Are Still Microsoft On-Premises and Microsoft Office 365
  • Increasing Breadth of Suites Spreads Revenue Over More Components
  • Competition Is Increasingly Based on Factors Other Than Features and Price

Top Vendors Analyzed

  • Microsoft
  • Google

Mergers and Acquisitions

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