Gartner Research

B2B Brand Positioning: From Promotion to Emotion

Published: 24 July 2019

ID: G00705590

Analyst(s): Marketing Research Team

Summary

While most B2B brands today communicate business value effectively, value propositions that feature business value alone are insufficient to drive brand preference. This report illustrates how progressive B2B marketing leaders position their brands around the personal value customers receive.

Table Of Contents

Overview

Conclusion

Recommendations

About This Research

Recommended by the Authors

Presentation Deck

Endnotes

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