Gartner Research

Make Maximum Marketing Impact by Differentiating Your Gen Z and Millennial Digital Strategies

Published: 25 July 2019

ID: G00434125

Analyst(s): Jack Mackinnon


For marketing leaders looking to target the two youngest generations, it is important to both execute Millennial digital fundamentals and understand the ways in which Gen Z has since changed the world of digital marketing.

Table Of Contents

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