Gartner Research

Make Maximum Marketing Impact by Differentiating Your Gen Z and Millennial Digital Strategies

Published: 25 July 2019

ID: G00434125

Analyst(s): Jack Mackinnon

Summary

For marketing leaders looking to target the two youngest generations, it is important to both execute Millennial digital fundamentals and understand the ways in which Gen Z has since changed the world of digital marketing.

Table Of Contents

Related Content

  • Key Challenges
  • Recommendations

Introduction

  • Older Millennials: Solo Tech Trailblazers
  • Gen Z: Communal Connectors

Analysis

  • Lean in on Foundational Generational Value Differences to Boost Marketing Relevance
    • Recommendation
  • Rightsize Social Components of Your Digital Marketing to Sync With Generational Consumption Preferences
    • Recommendations
  • Align Your Messaging Strategy With Generational Content Creation Preferences to Gain Interaction Traction
    • Recommendations

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.