Gartner Research

Select the Right Model for Successfully Planning Your Crowdtesting Service Strategy

Published: 25 July 2019

ID: G00389171

Analyst(s): Susanne Matson , Gunjan Gupta


Leveraging crowdtesting increases the ability to address speed and agility challenges associated with traditional testing models. Product managers for application testing service providers should add crowdtesting to their service strategy and select the model that is the most effective.

Table Of Contents


  • Partner With a Crowdtesting Provider for Easy Access to Crowdtesting Communities
    • Advantages of This Model
    • Disadvantages of This Model
  • Build Internal Crowd Communities for Better Utilization of Resources and Less Perceived Service Risk
    • Advantages of This Model
    • Disadvantages of This Model
  • Acquire a Crowdtesting Company for Full-Scale Crowdtesting Integration
    • Advantages of This Model
    • Disadvantages of This Model

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.