Gartner Research

Critical Capabilities for Multichannel Marketing Hubs

Published: 29 July 2019

ID: G00377292

Analyst(s): Joseph Enever , Benjamin Bloom , Noah Elkin , Colin Reid


Multichannel marketing hubs help create, orchestrate, execute and measure customer experiences across devices and channels. Marketing leaders seeking customer profile management, personalization and advanced analytics capabilities to drive campaigns can use this research to find the right solutions.

Table Of Contents

What You Need to Know


  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Adobe
    • AgilOne
    • Cheetah Digital
    • Emarsys
    • Episerver
    • Evergage
    • IBM
    • Listrak
    • Marketo
    • Optimove
    • Oracle
    • Pegasystems
    • RedPoint Global
    • Resulticks
    • Sailthru
    • Salesforce
    • SAP
    • SAS
    • Selligent Marketing Cloud
    • Sitecore
    • Zeta
  • Context
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Customer Profile Management
    • Campaign Workflow
    • Event Triggering
    • Personalization
    • Marketing Channel Support
    • Ad Management
    • Real-Time Decisioning
    • Basic Marketing Analytics
    • Advanced Marketing Analytics
  • Use Cases
    • Campaign Creation
    • Campaign Orchestration
    • Campaign Execution
    • Campaign Measurement
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion Criteria

  • Functionality
  • Digital Marketing Capabilities
  • Market Presence and Momentum
  • Vendor Viability
  • Critical Capabilities Rating

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