Gartner Research

Hype Cycle for Consumer Goods, 2019

Published: 29 July 2019

ID: G00369799

Analyst(s): Ellen Eichhorn


Consumer goods manufacturers thirsty for growth find new opportunities with focus on game-changing technology and consumer experience. CIOs can reference this Hype Cycle for insights and applications.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Mass Customization for Formulated Consumer Goods
    • Smart Dust
    • Blockchain in Manufacturing
    • 3D Printing of Consumable Personal Products
    • Crowdsourced Product Innovation
    • Things as Customers
    • 4D Printing
    • Emotion AI
  • At the Peak
    • E-Labeling
    • Edge AI
    • Real-Time Marketing
    • RPA
    • Digital Twin
    • IT/OT Skilled Workforce
    • Immersive Experience — Manufacturing Operations
    • Prescriptive Analytics
  • Sliding Into the Trough
    • Retail Activity Optimization
    • Smart Robots
    • Revenue Growth Management
    • Connected Home
    • Mixed Reality
    • Computer Vision
    • MOM Application Suites
    • 3D Printing in Manufacturing Operations
    • Master Data Management
  • Climbing the Slope
    • Innovation Management Technology for Product Development
    • Predictive Analytics
    • Social Analytics
    • QMS Applications
    • RFID for Logistics and Transportation
    • Trade Promotion Optimization
    • Enterprise 3D Printing
    • Price Optimization and Management for B2B
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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