Published: 30 July 2019
ID: G00710494
Analyst(s): Sales Research Team
Many sales organizations use overlay sales specialists or subject matter experts (SMEs) to support sellers, who often see them solely as a technical resource. This document shows how sales enablement leaders can achieve a more productive collaboration by positioning SMEs as seller thought partners.
Overview
Conclusion
Recommended by the Authors
About This Research
Endnotes
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