Gartner Research

Survey Analysis: Insights to Optimize a Millennial Social Media Strategy

Published: 30 July 2019

ID: G00434135

Analyst(s): Iconoculture Research Team


Gartner survey data shows that parenting status, gender and age influence Millennial attitudes toward and behaviors on social media. Rather than treat Millennials as a monolith, marketing leaders should leverage these differences to employ smarter social media strategies to engage this generation.

Table Of Contents

Related Content

  • Key Findings
  • Recommendations
  • Survey Objective
  • Data Insights
    • Help Millennial Parents Build an “Online Village” on Social Channels
    • Recommendations
  • Cater to the Unique Objectives That Male and Female Millennials Have When They Use Social Media
    • Recommendations
  • Provide Millennials With Informative Content, but Ensure It’s Aspirational for Younger Millennials
    • Recommendations
  • Methodology

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