Survey Analysis: Insights to Optimize a Millennial Social Media Strategy
Published: 30 July 2019
Iconoculture Research Team
Gartner survey data shows that parenting status, gender and age influence Millennial attitudes toward and behaviors on social media. Rather than treat Millennials as a monolith, marketing leaders should leverage these differences to employ smarter social media strategies to engage this generation.
Table Of Contents
- Key Findings
- Survey Objective
- Data Insights
- Help Millennial Parents Build an “Online Village” on Social Channels
- Cater to the Unique Objectives That Male and Female Millennials Have When They Use Social Media
- Provide Millennials With Informative Content, but Ensure It’s Aspirational for Younger Millennials
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