Gartner Research

Video: Johnson & Johnson’s Circular Economy Partnership Supports Growth in Emerging Markets

Published: 30 July 2019

ID: G00441785

Analyst(s): Supply Chain Community Contributors


Consumers, regulators and investors expect manufacturers to step up with solutions to the world’s waste and pollution problems, but there are challenges to executing these initiatives in emerging markets. Learn how Johnson & Johnson’s innovative Project Phoenix created a reliable and socially responsible source of recycled material for use in product packaging in Brazil. Gain real-world lessons on how to create sourcing partnerships that support business growth while cutting waste.

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