Gartner Research

Key Steps for Managing a Product Recall

Published: 30 July 2019

ID: G00429314

Analyst(s): Matthew Flatley , Andrew Stevens


A poorly executed product recall can cause an organization significant commercial and reputational damage. Product managers must mitigate against the effects by formulating a pre-emptive recall plan and implementing it with decisive action and transparent communication.

Table Of Contents
  • Key Challenges



  • Ensure a Decisive, Consistent Response by Building a Pre-emptive Action Plan That Can Be Quickly Deployed in a Recall Scenario
  • Assess Implications of Any Recall by First Quantifying the Technical, Commercial and Adjacent Impacts of Implementation, Reaching a Well-Considered Decision and Then Adapting the Plan
  • Minimize Reputation Loss by Employing Transparent Internal and External Communications, Within a Planned and Agreed Time Frame

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