Gartner Research

Market Guide for Influencer Marketing Solutions

Published: 31 July 2019

ID: G00354877

Analyst(s): Jay Wilson


Influencer marketing programs can extend brand reach with authenticity and a positive ROI. Marketing leaders are expanding their influencer marketing efforts, despite recurrent transparency and measurement issues. Use this guide to identify a range of solution providers.

Table Of Contents

Market Definition

  • Market Description

Market Direction

Market Analysis

  • Influencer Engagement Varies by Industry, Content Location and Following
  • Growing Oversight and Waning Novelty Are Having an Impact

Representative Vendors

  • Market Introduction

Market Recommendations

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