Gartner Research

Don’t Wreck Digital Engagement With Bad Deployment Decisions for Your Digital Experience Platform

Published: 31 July 2019

ID: G00432911

Analyst(s): Gene Phifer


The digital experience platform is a vital enabler for digital business, but limited deployment options force a series of trade-offs. Application leaders should assess the trade-offs and “buy or build” benefits to chart a DXP course aligning with the digital workplace and other business initiatives.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Choosing a DXP Is a Classic Buy Versus Build Decision
    • Deployment Option 1: Build Your Own DXP
    • Deployment Option 2: Buy a Complete DXP Solution
    • Deployment Option 3: Buy a DXP Core and Add Plug-ins
  • Confusion and Uncertainty About DX Needs and Goals Will Undercut DXP Effectiveness
  • The DXP Market Is Innovating Rapidly and Sometimes Radically

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