Gartner Research

Market Insight: Increase User Engagement for Voice-Enabled Virtual Assistants Through a More Targeted User Experience

Published: 31 July 2019

ID: G00386953

Analyst(s): Tracy Tsai


User experience is core to the value of voice-enabled virtual assistants. Product managers developing VEVAs should focus on a user experience customized to target audiences to increase user engagement.

Table Of Contents


Background and Context

  • VEVA Providers Are Overly Focused on Function, Not UX for Target Users

The Impact

  • Customize UX for Target Users to Gain User Engagement
    • Phase 1 — Identify Target Users
    • Phase 2 — Develop User Scenarios
    • Phase 3 — Build the Architecture of the User Scenario
    • Phase 4 — Define Usability and Quality
    • Phase 5 — Optimize the ASR/NLP Model
    • Phase 6 — Test and Validate the UX With Targeted Users


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