Digital business disrupts not only markets — it disrupts leadership as well. Marketing leaders must continuously advance their thinking and actions to anticipate and adapt to digital-era marketplace demands.
- Step 1: Reframe Your Perspective by Challenging Core Beliefs
- Step 2: Define Your New Digital-Era Leader Mindset
- Step 3: Change Your Brain Monologue
- Step 4: Reinforce the New Mindset via Routines
- Step 5: Amplify Behaviors With Experiential Learning
- Sustain Your Digital Dexterity Over the Long Term
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