Gartner Research

Market Insight: Leverage the Value of Connections in Retail Ecosystems and Digital Business Platforms

Published: 31 July 2019

ID: G00425262

Analyst(s): Sandeep Unni


Ecosystems provide a critical layer of value to retailers and the operational processes that rely on them. Product managers selling into retail must understand the purpose of such ecosystems, as well as build offerings that capitalize on this connection and contextual value.

Table Of Contents


  • Retail Ecosystems and Digital Business Platforms

Background and Context

  • Ecosystem Dynamics
    • Internal Versus Private Versus Public

The Impact

  • Determine Which Ecosystem Your Offering Plays in and the Role of Your Offering
    • Ecosystem Role: Concentrate on What the Offering Does — Not on What It Is
    • Ecosystem Messaging: Engage Your Product Marketing Peers to Communicate Your Ecosystem Value in the Messaging
    • Ecosystem Value: Concentrate on What the Connections Make Possible, Not the Connections Themselves
  • Prioritize Your Product and Partner Strategy Using Your Ecosystem Context
    • Ecosystem Partners: Concentrate on Relationships That Provide Collaborative Advantage, Not Just Technical Integrations


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