Gartner Research

Best Practices for Cloud Messaging

Published: 31 July 2019

ID: G00397872

Analyst(s): Naveen Mishra


The cloud services market will reach nearly $232.7 billion in 2019, growing 17.6% over 2018. The four largest IaaS and IUS public cloud providers command 47.8% of total revenue. Product marketers at cloud service providers must focus on messaging that emphasizes differentiation and business impact.

Table Of Contents
  • Key Challenges



  • Engage With Customers Based on Their Position in the Overall Cloud Adoption Maturity Roadmap
  • Accelerate Engagement With Business Buyers by Turning Current Technology-Centric Messaging Into a Business-Related Narrative

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