Gartner IT Research

Emerging Technology Analysis: Application Ecosystems Accelerate Software Product Innovation and Value

Published: 31 July 2019

ID: G00434079

Analyst(s): John Santoro

Summary

Application ecosystems can significantly improve a solution’s time to value, innovation, product capabilities and revenue. Product managers should treat the ecosystem as a product, not as a feature, and market its value to both customers and partners in order to ensure its adoption.

Table Of Contents

Analysis

  • Technology Description
  • Technology Impact
    • A Compelling Business Model to Increase Reach, Revenue and Retention
    • An Application Ecosystem Does Not Become a Feature of the Product — the Product Becomes a Feature of the Ecosystem
    • Providing an Ecosystem Is Like Creating an Additional Product
  • Technology Adoption
    • Customers Gain Completeness, Innovation, Choice and Validation
    • Partners Become Customers to Attract and Retain in the Ecosystem
  • References

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