Gartner Research

Video: PepsiCo Makes Sense of Demand Sensing

Published: 31 July 2019

ID: G00447995

Analyst(s): Supply Chain Community Contributors

Summary

PepsiCo implemented demand sensing in support of its digital value chain vision. It uses demand sensing to create a more accurate near-term forecast of demand and enables a faster response to events such as market shifts, weather changes, promotions and consumer buying behaviors. PepsiCo has achieved a reduction in forecast error for near-term (0-6 week) planning where the demand sensing solution has been deployed.

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