Gartner Research

Want to Attract and Retain Young Talent? CIOs Could Learn a Lot From a Drink Machine

Published: 01 August 2019

ID: G00436016

Analyst(s): Michelle Duerst , Leigh McMullen


Studying the Coca-Cola Freestyle machine can teach CIOs a lot about how to build employee experiences that will appeal to the workforce of the future.

Table Of Contents
  • Key Challenges



  • Why Your Best Framework for Employee Experience Might Just Come From a Vending Machine.
    • What Is Coca-Cola Freestyle?
  • Apply the Rules of Personalization to Employee Experiences
    • Make It Modular
    • Prepare Pathways
    • Mitigating Engagement Pits
    • Create Constraints
    • Dig Into the Data

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.