Gartner Research

Market Insight: 3 Strategic Actions for Product Managers to Thrive in the Fast-Growing HCM Software Market

Published: 02 August 2019

ID: G00436088

Analyst(s): John Kostoulas , Chris Pang


The HCM software market grew by 14.7% in 2018, as increasing digital support of HR processes drove cloud conversion and expansion. Product managers need to focus their roadmaps on their competitive edge, address productized integration and expand their target buyers beyond HR.

Table Of Contents


Background and Context

The Impact

  • Maximize Your Conversion or Retention Opportunity by Focusing on Your Competitive Edge
    • Next Steps for Product Managers
  • Invest in Productized Integration
    • Next Steps for Product Managers
  • Increase Frontline Workforce Adoption
    • Next Steps for Product Managers


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