Gartner Research

How to Balance Product Roadmap Feature Plans With the Needs of Strategic Accounts

Published: 02 August 2019

ID: G00436094

Analyst(s): Brian Doherty


For product managers, the relationship with strategic accounts presents both opportunity and peril. They must manage this relationship carefully, balancing the influence of strategic account managers and meeting customer needs without disrupting the product roadmap.

Table Of Contents
  • Key Challenges



  • Limit Customer-Specific Product Development
  • Counter Cases of Roadmap Conflict

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