Gartner Research

Use Storytelling in M&A to Overcome Cultural Hurdles

Published: 05 August 2019

ID: G00403061

Analyst(s): Chrissy Healey , Alastair Woolcock


Tech CEOs who use storytelling methods to develop employee value propositions will overcome M&A cultural pressure points that lead to failure or reduce postacquisition value realization. By proactively addressing cultural differences, tech CEOs can reduce churn and improve financial results.

Table Of Contents
  • Key Challenges



  • Address Cultural Hurdles in Technology Acquisitions
    • Cultural Enablers
    • Attrition Drivers
    • Top Cultural Hurdles
  • Use Storytelling Techniques to Develop an Employee Value Proposition That Addresses Potential Cultural Hurdles
  • Test Employee Value Propositions With Deal Supporters and Critics

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