Gartner Research

KPIs for Managing Your SEO and PPC Program and Agency

Published: 05 August 2019

ID: G00389401

Analyst(s): Suzanne White , Alan Antin


Technology product awareness and inbound lead-generation initiatives are supported through paid and organic search marketing programs. Product marketers should monitor vital key performance indicators to ensure that these programs are delivering against business goals.

Table Of Contents
  • Key Challenges



  • Ensure SEO Performance by Prioritizing and Measuring Keywords
  • Measure PPC Results in Terms of Business Impact
  • Assess Buyer Engagement
  • Conclusion

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