Gartner Research

KPIs for Managing Your SEO and PPC Program and Agency

Published: 05 August 2019

ID: G00389401

Analyst(s): Suzanne White, Alan Antin

Summary

Technology product awareness and inbound lead-generation initiatives are supported through paid and organic search marketing programs. Product marketers should monitor vital key performance indicators to ensure that these programs are delivering against business goals.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Ensure SEO Performance by Prioritizing and Measuring Keywords
  • Measure PPC Results in Terms of Business Impact
  • Assess Buyer Engagement
  • Conclusion

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.