Gartner Research

Peer Lessons Learned: Implementing Multichannel Marketing Hubs

Published: 06 August 2019

ID: G00428677

Analyst(s): Peer Contributors


Multichannel marketing hubs help brands create, orchestrate, execute and measure their customers’ experiences across devices and channels. Marketing leaders can learn from the implementation experience of their peers shared on Gartner Peer Insights.

Table Of Contents


Peer Lessons Learned

  • Lesson 1: Define Business Needs and Build Your Data for Long-Term Gains
  • Lesson 2: Review All the Vendors in the Market and Map Against the Current Technology in Use
  • Lesson 3: Identify an Experienced Implementation Partner
  • Lesson 4: Hire the Right Internal Resources to Manage the Platform and Understand the Tool’s Potential
  • Lesson 5: Allocate Time to Train End Users to Learn High-End Functionality
  • Methodology

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.