Gartner Research

Peer Lessons Learned: Implementing Multichannel Marketing Hubs

Published: 06 August 2019

ID: G00428677

Analyst(s): Peer Contributors

Summary

Multichannel marketing hubs help brands create, orchestrate, execute and measure their customers’ experiences across devices and channels. Marketing leaders can learn from the implementation experience of their peers shared on Gartner Peer Insights.

Table Of Contents

Overview

Peer Lessons Learned

  • Lesson 1: Define Business Needs and Build Your Data for Long-Term Gains
  • Lesson 2: Review All the Vendors in the Market and Map Against the Current Technology in Use
  • Lesson 3: Identify an Experienced Implementation Partner
  • Lesson 4: Hire the Right Internal Resources to Manage the Platform and Understand the Tool’s Potential
  • Lesson 5: Allocate Time to Train End Users to Learn High-End Functionality
  • Methodology

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