Gartner Research

Tech CEOs: Set Demand Generation Goals Based on Business Objectives

Published: 06 August 2019

ID: G00433865

Analyst(s): Christy Ferguson


Many TSPs rely solely on volume- and activity-based metrics to determine campaign effectiveness. When working with demand generation teams, tech CEOs must ensure alignment of campaign plans to business objectives, with success measured against overall business impact.

Table Of Contents
  • Key Challenges



  • Instill a Mindset That Prioritizes Visibility
  • Establish the Importance of Pipeline and Revenue Contribution Goals
  • Enable Transparency for All Stakeholders

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