Gartner Research

Invest in Cloud Provider Partner Programs to Survive the Coming Market Consolidation

Published: 07 August 2019

ID: G00387780

Analyst(s): Mike Dorosh , Ed Anderson , Craig Lowery


Partner program involvement is critical for technology and service providers to establish credibility in maturing markets. Product managers for cloud-based solutions and services must invest in the programs of leading cloud service providers to stand out in a noisy market.

Table Of Contents
  • Key Challenges



  • Solidify Your Credibility
  • Improve Your Visibility
  • Strategize for Business Outcomes
  • Survive the Consolidation

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