Published: 07 August 2019
As the pace of change accelerates, enterprises constantly rework technology plans. This creates fluid situations, with buying efforts continuously considered, canceled and completed. Tech CEOs must adjust their customer acquisition strategies to reflect the risks and opportunities this creates.
Included in Full Research
- Enterprises Can Be Placed Into Two Groups — High-Volume and Low-Volume Buying
- Many Buying Efforts Start Without Budget
- From Consideration to Cancellation — Sticking With the Status Quo
- Impact on Customer Acquisition