Gartner Research

How to Create a Digital Design Team and Best Apply It Using an Agency Model

Published: 09 August 2019

ID: G00402358

Analyst(s): Brian Prentice


When CEOs are prepared to invest heavily in digital design, CIOs need to create an internal design agency model. Carefully craft the right interaction model between them and the applications department to ensure that the investment succeeds.

Table Of Contents
  • Key Challenges



  • Enterprises Must Look Like a Design Agency to Attract and Retaining Staff From Design Agencies
    • Design Execution Roles
    • Design Executive/Management Roles
    • Recommendations
  • Default to a Centralized Agency Interaction Model Until a Solid Design Culture Has Been Incubated Within the Enterprise
    • Centralized vs. Embedded Agency Interaction Models
    • Recommendations

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.